# Inspired Shutters - SEO & Web Context

Professional bespoke plantation shutters, window blinds, and curtains installation service based in York, North Yorkshire.

## Tech Stack
- **Frontend**: Semantic HTML5, Vanilla JavaScript, CSS (Bulma Framework).
- **Backend/Templates**: PHP (used for dynamic location-based area pages).
- **Styling**: `css/styles.min.css` (custom business styling).
- **Hosting**: Apache (optimized via `.htaccess`).

## Domain Strategy
- **Canonical Domain**: `https://inspired-shutters.co.uk` (Non-WWW enforced).
- **Protocol**: HTTPS strictly enforced site-wide.
- **Sitemap**: `sitemap.xml` contains all 23 area pages and core service pages.

## Key Files & Directory Structure
- `index.html`: Main landing page with primary business schema.
- `shutters.html`, `blinds.html`, `curtains.html`: Primary service pages with custom meta tags and CTA forms.
- `template.php`: Main layout engine for area pages.
- `locations.php`: Routing and data injection logic for area-specific SEO landing pages.
- `content.txt`: Raw content database (markdown-style) for the 23 area pages.
- `areas.txt`: List of target geographic locations (Easingwold, Harrogate, Selby, etc.).
- `keyphrase.txt`: Target SEO keyphrases for content generation.
- `httpdocs/.htaccess`: Enforces non-www and HTTPS redirects.

## SEO Specifications
- **Meta Descriptions**: Standardized to <155 characters for optimal SERP display.
- **Social Metadata**: OpenGraph and X (Twitter) cards configured for all pages (using `summary_large_image`).
- **Schema**: JSON-LD Structured Data implemented on homepage for `HomeAndConstructionBusiness`.
- **Privacy**: `privacy-policy.html` included in footer site-wide.
- **Tracking**: Google Analytics / Tag Manager integration in head sections.

## Contact Information
- **Phone**: 07708 945435
- **Email**: enquiries@inspired-blinds.co.uk
- **Location**: York, North Yorkshire.